Portfolio
Here are some of my favourite campaigns that I’ve worked on the last few years.
Note that no award nominations are included, only the bling we actually brought home.
ROTHCO // AGENCY WEBSITE
Creative direction, design // Website
Redesign of Rothco’s website to feature social network/blog integration and an extensive portfolio.
www.rothco.ie View gallery
Creative direction, design // Website
Redesign of Rothco’s website to feature social network/blog integration and an extensive portfolio.
www.rothco.ie View gallery
NUI MAYNOOTH // RECRUITMENT CAMPAIGN
Creative direction, design // Website, Facebook app
The agency was tasked to create a campaign to recruit students for NUI Maynooth. My role was to develop a digital strategy that would integrate with the ATL idea ‘Little Things’ which highlighted how details of everyday life in NUI Maynooth illustrate the great advantages of studying in Ireland’s University Town. We developed a microsite specifically targeted to prospective undergraduate students, rich in videos and social media assets. We also launched a Facebook app which allowed teens to create a virtual (and real life) book or notepad containing their favourite photos of all the little things that made their school years special.
www.gomaynooth.ie View gallery
Creative direction, design // Website, Facebook app
The agency was tasked to create a campaign to recruit students for NUI Maynooth. My role was to develop a digital strategy that would integrate with the ATL idea ‘Little Things’ which highlighted how details of everyday life in NUI Maynooth illustrate the great advantages of studying in Ireland’s University Town. We developed a microsite specifically targeted to prospective undergraduate students, rich in videos and social media assets. We also launched a Facebook app which allowed teens to create a virtual (and real life) book or notepad containing their favourite photos of all the little things that made their school years special.
www.gomaynooth.ie View gallery
ULSTER BANK // RBS 6 NATIONS
Creative direction, iPhone UX // iPhone game app, Campaign site, Game
To promote Ulster Bank’s involvement in the RBS 6 Nations, we updated last year’s campaign site and adapted our successful rugby game for the iPhone.
View gallery
Creative direction, iPhone UX // iPhone game app, Campaign site, Game
To promote Ulster Bank’s involvement in the RBS 6 Nations, we updated last year’s campaign site and adapted our successful rugby game for the iPhone.
View gallery
REPAK // RECYCLE MORE
Creative direction, design // Identity, site, social
We were briefed to develop a new identity and redesign the site for Repak’s client-facing initiative. We also rolled out the new look on their social profiles.
www.recyclemore.ie
View gallery
Creative direction, design // Identity, site, social
We were briefed to develop a new identity and redesign the site for Repak’s client-facing initiative. We also rolled out the new look on their social profiles.
www.recyclemore.ie
View gallery
POWERADE // NEVER GIVE UP
Creative & video direction, design, flash // Site, social
This sequel to our 2007 Paul O’Connell viral piece is a programme for those needing a bit of motivation to get fit. Choose from 3 different objectives (get back to training, get fit or prepare for a race) and get personalised messages (video, email and a few surprises) from Mr Paul. It also includes a personalised send to friend functionality.
View gallery
Creative & video direction, design, flash // Site, social
This sequel to our 2007 Paul O’Connell viral piece is a programme for those needing a bit of motivation to get fit. Choose from 3 different objectives (get back to training, get fit or prepare for a race) and get personalised messages (video, email and a few surprises) from Mr Paul. It also includes a personalised send to friend functionality.
View gallery
GAVIN BATE // MY EVEREST CHALLENGE
Creative direction, design, flash // Campaign site
This website was launched to raise awareness of Gavin Bate’s ascent of Mount Everest to raise funds for his charity Moving Mountains. It is part site, part blog, and works as a hub where all sorts of updates converge (via Twitter, voice blogs, real-time GPS tracked on Google Maps).
www.myeverestchallenge.com
View gallery
Creative direction, design, flash // Campaign site
This website was launched to raise awareness of Gavin Bate’s ascent of Mount Everest to raise funds for his charity Moving Mountains. It is part site, part blog, and works as a hub where all sorts of updates converge (via Twitter, voice blogs, real-time GPS tracked on Google Maps).
www.myeverestchallenge.com
View gallery
POWERADE // NEVER GIVE UP 09, 08 & 07
Creative direction, design, flash // Campaign sites, social
The 3rd installment of this campaign follows the journey of three young people sponsored and prepared by Powerade in their endeavour to contest in a high altidude marathon in the Alps.
View gallery
AWARDS 08:
APMCs: Gold ‘Digital Media’, Gold ‘Non-Alcoholic Beverages’
AWARDS 07:
MAA: Globes Best Digital Promotion
APMCs: ‘Grand Prix’, Gold ‘Digital Media’, ‘Non-Alcoholic Beverages’
DMAs: ‘Best Digital Campaign’
Creative direction, design, flash // Campaign sites, social
The 3rd installment of this campaign follows the journey of three young people sponsored and prepared by Powerade in their endeavour to contest in a high altidude marathon in the Alps.
View gallery
AWARDS 08:
APMCs: Gold ‘Digital Media’, Gold ‘Non-Alcoholic Beverages’
AWARDS 07:
MAA: Globes Best Digital Promotion
APMCs: ‘Grand Prix’, Gold ‘Digital Media’, ‘Non-Alcoholic Beverages’
DMAs: ‘Best Digital Campaign’
ADIDAS // MORE THAN JUST A GAME
Creative & video direction, design, flash // Campaign sites
This site was launched by adidas to promote the Munster vs All Blacks game which coincided with the re-opening of Thomond Park in Limerick. Ticket giveaways, exclusive footage and loads of content about the game and its significance.
View gallery
Creative & video direction, design, flash // Campaign sites
This site was launched by adidas to promote the Munster vs All Blacks game which coincided with the re-opening of Thomond Park in Limerick. Ticket giveaways, exclusive footage and loads of content about the game and its significance.
View gallery
BUSHMILLS // THE BUSHMILLS TREK
Creative direction, video direction, some design & flash for the games // Campaign site, games
This huge campaign had three phases. The first one aimed to recruit 3 people who would be sent on an amazing trip across the world. The second phase announced the winners. And the last one allowed site visitors to follow the trekkers’ progress as well as entering a competition to join them on the last leg of the trip. The competition was in fact composed of three games: an interactive video game with the Bushmills Distillery’s Master Distiller; a video photo safari game..and a yak-packing game. That’s right. It’s not a weird typo. It was called Pack the Yack and was a Everest base Camp version of Bucking Bronco.
View gallery
Awards 09:
APMCs: Gold ‘Alcoholic Beverages’, Silver ‘Digital Media
Creative direction, video direction, some design & flash for the games // Campaign site, games
This huge campaign had three phases. The first one aimed to recruit 3 people who would be sent on an amazing trip across the world. The second phase announced the winners. And the last one allowed site visitors to follow the trekkers’ progress as well as entering a competition to join them on the last leg of the trip. The competition was in fact composed of three games: an interactive video game with the Bushmills Distillery’s Master Distiller; a video photo safari game..and a yak-packing game. That’s right. It’s not a weird typo. It was called Pack the Yack and was a Everest base Camp version of Bucking Bronco.
View gallery
Awards 09:
APMCs: Gold ‘Alcoholic Beverages’, Silver ‘Digital Media
GUINNESS // HURLING
Creative direction, design (except the game) // Campaign site, game, online advertising
We were briefed to devise and develop the digital part of the Hurling Bootcamp campaign to raise awareness of Guinness’ sponsorship of hurling. This included a video-rich microsite with profiles of competitors and an interactive video-based Puc Fada game.
View gallery
Creative direction, design (except the game) // Campaign site, game, online advertising
We were briefed to devise and develop the digital part of the Hurling Bootcamp campaign to raise awareness of Guinness’ sponsorship of hurling. This included a video-rich microsite with profiles of competitors and an interactive video-based Puc Fada game.
View gallery
VODAFONE // BOSCO’S BACK!
Creative direction, design, flash // Campaign site
To celebrate xmas, we brought Bosco back especially for this micro-site. Site visitors could ask Bosco to send personalised video xmas greetings to their friends!
Link
View gallery
Awards 08:
WEBBY AWARDS: Official Honoree
Creative direction, design, flash // Campaign site
To celebrate xmas, we brought Bosco back especially for this micro-site. Site visitors could ask Bosco to send personalised video xmas greetings to their friends!
Link
View gallery
Awards 08:
WEBBY AWARDS: Official Honoree
