A Google Maps-based treasure hunt where fans were invited to find a hidden Mustang and win €30k.
Our role in eightytwenty was to assess feasibility, map out the UX and build this concept brought to us by Ogilvy Dublin, for Ford.
Our role in eightytwenty was to assess feasibility, map out the UX and build this concept brought to us by Ogilvy Dublin, for Ford.
Role: Gameplay and UX Direction
Team: eightytwenty Studio, Ogilvy Dublin
Images courtesy of Mickey Chan
